Have you ever been intimidated by a potential customer to
the point where you could barely answer their questions?
Let alone make a sale. Did you then say to yourself, “Well,
there will be other customers soon”, or “I guess they really
were not ready to buy, yet”.
I have two children at home. As unique as they are to me, these two
children are very similar to every other child in one respect.
They all could be the Greatest Salesforce on the planet! Let
me explain what I mean. Have you ever witnessed yours or
someone else’s child in a grocery store wanting a toy?
Imagine that the child is the salesperson, and the parent is
the potential customer. Is the child usually afraid to ask for
the toy? Even if the parent says, “No”, does the child stop
asking? Even if the child does stop asking for the first toy,
don’t they immediately ask for something else like candy or
a soda?
Kids have at least three important traits that I believe all
successful Salesforces should have, and they are 1) passion
for a product, 2) a sense of urgency, and 3) no fear of being
turned down.
From my own experiences, whatever our children want,
they desire with their entire being. They seem to believe that
every request is truly a life or death situation or struggle.
This is the definition of passion. Just imagine if your
Salesforce showed this amount of conviction for all of the
products or services that they represented.
Children only have one sense of time and that is now. In a
child’s mind, there was no yesterday, and there is no
tomorrow. They exist in the present. To them there will
never be a better time to request anything from their parents
than right now. They will never say, “Well, maybe I’ll wait
and ask for that toy next time”. They ask now. There are no
missed opportunities, no delays, and no procrastination. To
a Salesforce this translates to 1) they make that one more
sales call before the end of the day, 2) they offer the
customer that additional option before completing the
original sale, and 3) they return all customer inquires today.
Children also possess a characteristic that is vital to a
successful Salesforce. They have no fear of rejection. They
can repeatedly be told ,”No”, but they know in their heart of
hearts that every once in a while there will be an eventual
“Yes”. Not being deterred by rejection is closely coupled
with another extremely successful selling tactic, and that is
repetition. They do not stop asking even after the third or
sometimes fourth rejection.
I do believe that all successful Salesforces should have 1) a
passion for their product or service, 2) a sense of urgency,
and 3) lack of fear of being turned down. As it has been
published many times before, “Sales is not a dirty word”!
Any company that wants to make a profit, must make sales.
If you want to increase your sales, watch some children in
action for a while and you will understand what I am writing
about.
